PROFILE
A highly experienced, tactical and strategic marketer with a proven track record of success who has implemented and managed complex, business critical projects. Supervised and co-ordinated multiple suppliers, teams and departments, is proficient across a wide spectrum of marketing and business development disciplines.
A competitive self-starter with strong commercial acumen ensuring that marketing develops and delivers new business opportunities in conjunction with improved processes, systems and methodologies promoting best practice and adding significant corporate and customer value whilst empowering staff to take ownership
A competitive self-starter with strong commercial acumen ensuring that marketing develops and delivers new business opportunities in conjunction with improved processes, systems and methodologies promoting best practice and adding significant corporate and customer value whilst empowering staff to take ownership
HIGHLIGHTS
- FOREX.com: EMEA expansion strategy. Identified and analysed best regions and tactical strategy for market entry point, taking into account; resources, competition, market share and board expectations then constructed action plan for roll out
- Completely realigned the online marketing strategy and began UK PR plan
- ODL Securities: Increased website visits by 354%, and by usage of diagnostic tools identified some conversion fault lines which I then organised resolution with IT and Compliance, resulting in an even further increase of customer acquisition
- E*TRADE: Increased customer acquisition by 180%, Trading volumes by 120% and cash asset volumes by 23% within 1st qtr of marketing initiatives implementation
- Implemented a full CRM programme, offering a 360 degree insight into business and customers, analysing and evaluating paths and profile.
- Worked collaboratively with senior Business Mgrs to identify opportunities to grow the business, and ensure marketing information and insights are optimally used
- Hoodless Brennan & Partners: Successfully managed and controlled reputational PR crisis. Deployed brand repositioning strategies resulting in attaining LSE accredited NOMAD status
- Took significant market share away from competitors and made the Online Share Dealing service the investors choice
- Sourced and managed new Business Development affiliate relationships that delivered additional supplementary revenue streams for the Corporate Finance division
- Secured "first mover" market position and proceeded with 'best of breed' proposition
- FT Business: Refocused teams to key tasks ensuring objectives were met resulting in turning around x3 failing events into profitable enterprises
- AIC: Successfully launched a number of new and profitable international events, within competitor held market areas and industry sectors
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