A highly experienced, strategic and tactical marketer with a proven track record of success who has implemented and managed complex, business critical marketing initiatives whilst supervising multiple and diverse suppliers, teams and/or departments across global geographies. 

Proficient across a wide spectrum of marketing channels and tools, composing multi lateral campaigns that reinforce the brand and corporate proposition for either lead generation, acquisition or customer retention.

• GFI Group:   Successfully launched GFI VLIX in Asia (GFI 1st volatility series) on BBG TV at the same time being BBG's 1st ever live screening of a data board across 5 indices 
• Combined Marketing and PR strategies for corporate message development and implementation so as to position GFI Group appropriately in accordance with forthcoming globally diverse regulatory changes and customer needs + mind set
• Pitched and secured many speaking opportunities for senior executives at numerous and varied industry (some, flag ship) events including European parliament discussion regarding OTC markets
• Launched new product desks and services across assets and regions (EMEA & APAC) profiling, targeting and attaining global industry leaders as trading customers

• FXCM:   Researched and analysed multiple regional (German) communication channels composing targeted, acquisitional and sustainable marketing plan for new office launch and there after for US team to maintain. 
• Sourced industry relevant Blogsite and composed an Affiliate Marketing agreement, placing FXCM immediately in the heart of German FX users.

• Genesis Group:  Defined Marketing and Policy's teams roles, expectations and aspirations, matching them with required deliverables
• Composed corporate wide marketing plan, across all subsidiaries, that would simultaneously reduce annual costs by £600K and increase sales three fold
• Managed to contained PR crisis that would have affected Genesis funding from the TSA helping divert loss of funding thus diverting debt crisis

• FOREX.com:  EMEA expansion strategy. Identified and analysed best regions and tactical strategy for market entry point, taking into account; resources, competition, market share and board expectations then constructed action plan for roll out
• Completely realigned the online marketing strategy and began UK PR plan

• ODL Securities:  Successfully re-launched failing SB dept
• Increased website visits by 354%, whilst analysing data with diagnostic tools identified conversion fault lines which I then organised IT,  Compliance and Legal for resolution
• Increased customer acquisition, immediate account opening and funding exponentially

• E*TRADE:  Increased customer acquisition by 180%, Trading volumes by 120%  and cash asset volumes by 23% within 1st qtr of marketing initiatives implementation
• Implemented a full CRM programme, offering a 360 degree insight into business and customers, analysing and evaluating paths and profile.
• Worked collaboratively with senior Business Mgrs to identify opportunities to grow the business, and ensure marketing information and insights are optimally used

• Hoodless Brennan & Partners:   Successfully managed and controlled reputational PR crisis. Deployed brand repositioning strategies resulting in attaining LSE accredited NOMAD status
• Took significant market share away from competitors and made the Online Share Dealing service the investors choice
• Sourced and managed new Business Development affiliate relationships that delivered additional supplementary revenue streams for the Corporate Finance division
• Secured "first mover" market position and proceeded with 'best of breed' proposition

• FT Business: Refocused teams to key tasks ensuring objectives were met resulting in turning around x3 failing events into profitable enterprises

• AIC: Successfully launched a number of new and profitable international events, within competitor held market areas and  industry sectors