• Market Research: Deployed a complete marketing communications audit and insight
  
• Branding:  Reviewed and developed the brand proposition, utilising market research analysis to ensure correct action and profitability. 
• Planning: Formulated and developed strategies and activities to drive growth through market opportunities by way of analysis and interaction with the customer value chain.
• CRM: Sought to improve user experience through design and improved process, by 'shadowing' customer foot print
• Media and Design: Overhauled all marketing communications and campaigns.; print, advertising, PR, SEO, PPC, website  content, SEO, advertising and  tracking methodologies.
• Communication and  PR: Localised and re-edited all customer communications collateral and deciphered  best channels of choice for acquisitional  strategies and message involving PR and other affiliate mediums
• Digital: Created new website with maximum SEO content and full website analytics tracking feeding back to databases and data warehouse + other Sales Automated Systems
• Events: Spearheaded and launched new commercial Expos gaining market share expansion against competitors; ran 40+ international/national events YOY. Exceeded departmental targets, managed 8+ personnel inc. Some overseas divisions and suppliers as required.

I am seeking to work within an organisation as part of a multi functional, internationally minded senior management group, where I feel that I can fully participate in the strategic vision and direction of the company by adding corporate and customer value and in return where my abilities and skills set will be stretched, enhanced and challenged.

An organisation whose aims are focused and clear and its energies and people are unified in their dedication and commitment.

Size of the organisation is not a pre-requisite, essentially I am seeking to be part of the spirit and heart of the company (or unit) where entrepreneurialism is still fostered but where the team has a hard edged strategic view and un-wavering determination. 

 

A company that is ambitious and wishes to grow beyond it's current and/or inherited parameters.

Target industry: 
Financial Services                   Professional Services                            IT Services
Events organisations               Training and Publishing

Type of company:
Any size                                   VC backed entities                                IPO preparations
International Spin Offs             Post merger integration                        Fast growing cos

Preferred Location:              London, will consider relocation

Free to Travel:                      Yes - up to75%