EXPERTISE

Brand Management	Research & Analysis	Database Management
Customer Segmentation	Digital / mobile marketing	Website Design / SEO
PR / Events	CRM - processes & systems	Communications
Media /Advertising / PPC	Business Development	P&L - Budget Management
Affiliate Marketing	Sponsorship / JV's	Account Management
Team Management	Supplier Management	Tendering process
ROI metrics and Analysis	Insight Marketing	Change Management
International experience	Languages	Offshore working

Experience Highlights:

Market Research: Deployed a complete and in-depth marketing communications audit and customer insight programme
Branding: Reviewed and developed the brand proposition across al collateral and messaging, utilising market research analysis to ensure correct action and profitability.
Planning: Managed, analysed and optimised return on overall marketing budget
Formulated and developed multi lateral strategies and activities to drive business growth by analysing the customer value chain and business parameters.
CRM: Sought to improve user experience through design and improved process, by 'shadowing' customer foot print
Championed and initiated best practise models to enhance unified corporate message
Media and Design: Overhauled all marketing communications; print, advertising, PR, SEO, PPC, website content, SEO, advertising and tracking methodologies.
Guided and monitored designers + suppliers regarding corporate brand
Communication and PR: Localised and re-edited all customer communications collateral and deciphered best channels of choice for acquisitional strategies and message involving PR and other affiliate mediums
Digital: Created new website with maximum SEO content and full website analytics tracking feeding back to databases and data warehouse + other Sales Automated Systems
Utilised web analytics for PPC key words selection + composed Affiliate Marketing contract that included online competitor watch
Composed competitor dash board
Events: Spearheaded and launched new commercial Expos gaining market share expansion against competitors; ran 40+ international/national events YOY. Exceeded departmental targets, managed 8+ personnel inc. Some overseas divisions and suppliers as required.

INDUSTRY EXPERTISE:

Financial Services:

B2B Capital Markets: Derivatives (Options, Swaps, Futures and Exotics) Fixed Income, Credit, FX, Equities, Commodities (acros the board inc; Soft and Agri) Structured Finance, Debt restructuring, Repos, ETF's
Corporate Finance: IPO, M&A, MBO's, Mezzanine funding, 2nd market funding, Private Equity, Venture Capital
B2C Retail Finance: Sharedeling, SpreadBet, CFd's, FX, SIPPS, ISA's ETFs, Private Equity, Alternative Investment (EIS)

Events:

Conferences, (Nationally, Internationally) Exhibitions (400sqM - 3000sqM) Forums (Industrial, Political) Hospitality Events, Awards, Seminars, Webinars

Publishing:

Weeklies, Monthlies, Annuals, Directories, Supplements

OBJECTIVES

I am seeking to work within an organisation where I feel that I can fully participate in the strategic vision and direction of the company by adding corporate and customer value and in return where my abilities and skills set will be stretched, enhanced and challenged.

An organisation whose aims are focused and clear and its energies and people are unified in their dedication and commitment. I am seeking to be part of the spirit of the company (or unit) where entrepreneurialism is still fostered but where the team has a hard edged strategic view and un-wavering determination.

My wish is to be part of an organisation that is ambitious and wishes to grow beyond it's current and/or inherited parameters.

A company that needs and nurtures proactive specialist people.

Target industry:
Financial Services Professional Services IT Services
Events organisations Training and Publishing

Type of company:
Any size VC backed entities IPO preparations
International Spin Offs Post merger integration Fast growing cos

Preferred Location: London, will consider relocation

Free to Travel: Yes - up to75%